Mallary.ai Join the beta

Built for Shopify founders who hate dashboards

Know why your Shopify sales changed — without digging through dashboards.

Connect your store and get a daily plain-English explanation of what changed, what caused it, and what to fix first. No charts. No guesswork.

Get early access See example report

Free during beta. Cancel anytime. No spam.

Daily summary

What changed

Evidence-first

Why it changed

Short list

What to fix

Yesterday’s Ops Brief

Preview

Revenue down 12% vs yesterday.

Main driver: mobile conversion dropped from 2.8% → 2.1%.

Started ~3:10pm ET after theme publish.

Top 3 things to check

  1. Cart / checkout errors on iOS Safari
  2. Product page load time (mobile)
  3. Discount code stacking rules

Evidence

AOV

$71.40

Refund rate

3.2%

Sessions

19,284

Conv. rate

2.34%

(This is a preview of the daily email/report you’d receive.)

Your store already has the data. You just don’t have the answers.

Dashboards tell you what happened. Mallary.ai tells you why — and what matters first.

  • Sales drop and you don’t know if it’s normal or a problem

  • Too many metrics, no clear “do this next”

  • You only notice issues after revenue is already down

  • Charts don’t explain causes, timing, or impact

We focus on interpretation, not more graphs.

What you get every day

Opinionated, evidence-backed insights designed for non-technical founders.

1) Daily “what changed” summary

A short narrative that highlights only meaningful shifts in revenue, conversion, AOV, refunds, traffic, and product performance.

“Revenue up 9% vs yesterday, driven by higher AOV from Bundle #2. Conversion stayed flat.”

2) Reasons backed by evidence

We don’t “guess.” Each explanation links to specific changes in store data (time ranges, products, devices, cohorts).

“Mobile conversion dropped after a theme publish at 2:40pm ET. Checkout step-2 exits increased 31%.”

3) Top 1–3 things to fix first

Not 20 insights. A prioritized short list so you can act in minutes.

  • Validate checkout on iOS Safari (theme change window)
  • Review discount stacking: code “WELCOME10” + “BFCM”
  • Investigate refund spike for Product “Classic Tee”

4) Answers to common questions (fixed set)

We start with a narrow set of questions to keep accuracy high and trust strong.

Why did revenue change?
What’s hurting conversion?
Which products shifted most?
Are refunds/discounts an issue?

Example daily report

This is what “no dashboard required” looks like.

Get early access

What changed

Revenue down 14% vs yesterday. Sessions stayed flat, but conversion dropped 2.6% → 2.1%.

Why it likely changed

The drop began around 3:12pm ET. During that window, mobile product page exits rose +22% and checkout step-2 exits rose +31%.

What to do next

  1. Re-test product → cart → checkout on iOS Safari (theme publish window).
  2. Review any scripts/apps deployed near 3pm (upsell, reviews, tracking).
  3. If confirmed, roll back theme publish and re-run the report.

Evidence

Mobile CVR

2.1%

Step-2 exits

+31%

AOV

$69.10

Note: language is conservative; claims are tied to measurable deltas.

This is not another analytics tool

We don’t compete with dashboards. We replace the “thinking step.”

  • ✕ No charts to interpret
  • ✕ No open-ended “AI chat” that hallucinates
  • ✕ No complicated setup
  • ✕ No replacing Shopify / GA

Instead, you get clarity

The fastest way to understand what happened and act.

  • ✓ Plain-English explanations
  • ✓ Evidence-first insights
  • ✓ Top 1–3 priorities, not 20 “insights”
  • ✓ Built for non-technical operators

Simple pricing (coming soon)

Free beta for early users. Paid plans start around $29/month.

Beta

$0

Limited time

  • Daily report preview
  • Last 7 days analysis
  • Email delivery

Starter

$29

per month

  • Daily “what changed / why” reports
  • Fixed question answers
  • Evidence breakdown

Pro

$79

per month

  • Alerts for anomalies
  • Slack delivery
  • Longer history + comparisons

FAQ

Does it replace Shopify Analytics / GA?

No. It sits on top and explains changes in plain English. Use your existing tools as the source of truth.

Will it hallucinate “reasons”?

The product is designed to be evidence-first: we detect changes deterministically, then generate explanations from structured facts.

What data do you access?

For the beta: orders, customers, products, discounts, refunds, and basic traffic sources. We’re intentionally keeping scope tight.

How long does setup take?

Connect Shopify and you’ll see your first report preview immediately (based on recent history).

Stop guessing why sales change

Join the beta waitlist. We’ll email you when early access opens.

Free during beta. Cancel anytime. No spam.

Not affiliated with Shopify. “Shopify” is a trademark of Shopify Inc.